The process of collecting and analyzing data to measure the progress and outcomes of a project, program, or campaign. It involves setting performance metrics, collecting data through various sources such as analytics tools, surveys, and customer feedback, and generating reports to provide insights and inform decision-making. Effective tracking and reporting help organizations to evaluate the success of their efforts, identify areas for improvement, and make data-driven decisions. It also allows stakeholders to understand the impact of their actions and make informed decisions based on objective data.

Generating reports to provide insights and inform decision-making